the word

Startup & Labneh

Gotan, Chelsea. The spot for casual business meetings, quick and very long coffee breaks, good shakshuka and industry celeb spotting. You need to be sitting in the booth like tables, the third from the left side (when you walk in) to get a full look of the place without looking too creepy and overly invested in other people's conversations. The Gotan breakfast, they serve it all day long like the sun just peeked over the horizon, and if you're in the know, then you should know that it is the best eggs over easy with a side of Mediterranean salad and labneh you will find in NYC. Once you're stationed in the third table from the left and your computer is open and the breakfast is served you can start working on whatever forsaken assignment you have been avoiding all week long.

But how could you, as a group of three men sit right next to you. One hasid, one hipster and one startup founder. Sounds like the begining of a joke isn’t it? They talk weather until their food arrives. The hipster got the BLAT, the startup got the grilled cheese and the hasid drank his coffee while the others eat treif. They talk coding and UX/UI. Computers are opening, charts pulled up. All you can do is wonder how long till this startup gets sold for millions and they move on to the next idea. And while you contemplate if Bezos will walk in at any minute and beg for a share, they shake hands and say their goodbyes. 

You get back to reality and remember that assignment you have been avoiding all week long. But right then sits another group of men, all hipsters. 


Noam Menashe- Osadon