Miller Genuine Draft is a cold filtered beer, that is dedicated to serving the amazing taste of draft beer in a bottle.
The problem is that Miller Genuine Draft is lacking relevancy to drinkers and their packaging isn’t up to date.
Our solution was to design a new packaging design for the bottle that will preserve the taste of draft beer with a modern style. Draft beer tastes better when it is kept in the dark and away from any source of light. The bottle will transition from light to dark based on sun exposure; to keep the light from spoiling the great taste of Miller Genuine Draft beer.
Copywriter- Noam Menashe Art Direction- Xiaolin Chen Packaging Design- Brittany Ciumie & Mary Toscano